Great American Life Insurance Company Annuities

American Custom 10

Whether your clients are looking to save, spend or give their money away, the American Custom 10 offers an innovative suite of optional riders to meet every need! With a 10-year declining early withdrawal charge, this product offers multiple indexed strategies including a strategy that offers uncapped growth potential. For a complete product description, see the Product Overview located under the Marketing Materials tab.

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Complete the form below to access new business paperwork. Please note, if you do not complete required training prior to your first sale, new business will be rejected and returned to you. Visit the required training page to view and complete required training.


Complete the form below to find product-specific marketing materials. Additional materials are located under Marketing and Sales Materials.

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Ready to submit business?  You can upload paper versions or use our electronic business platform here.